Yahoo! Unveils the actual Faces of internet dating with ‘genuine People,’ An Online Ad promotion at Yahoo! Personals, Featuring 50 Singles From Across the Nation

Yahoo! Unveils the actual Faces of internet dating with ‘genuine People,’ An Online Ad promotion at Yahoo! Personals, Featuring 50 Singles From Across the Nation

Yahoo! Inc. (Nasdaq:YHOO) now revealed that Yahoo!(roentgen) Personals, (, a chief within the online dating sites marketplace, unveils a fresh way of the dating neighborhood whilst introduces an innovative new internet marketing strategy featuring singles who’re presently by using the solution to connect and talk to potential schedules. The newest on line promotion, known as ‘Project: genuine men,’ signifies Yahoo! Personals’ latest concentrate on only using singles from the web site in on line advertising and features this service membership’s most valuable assets: a diverse people of singles seeking to generate a connection. ‘Project: Real anyone’ may be the result of general market trends Yahoo! Personals executed through focus organizations and buyer relationships and is also an answer to opinions singles had pertaining to wanting a comfy, pleasant ecosystem due to their internet dating feel.

The Selling Point Of Are Genuine

Yahoo! Personals’ recent ‘Virtues to be actual Survey(a)’ discovered nearly 70 percentage of singles believed many advertising products had been unreal, unpassioned and unattainable further validating the benefits when it comes to service to maneuver toward featuring real-life, daily singles in online advertising.

“strengthening loyalty through being responsive to client specifications and helping singles feel comfortable within a matchmaking people are foundational to details to success when you look at the internet dating field,” stated Katie Mitic, vice president and general manager for Yahoo! Personals. “‘Project: Proper Anyone’ illustrates Yahoo! Personals’ commitment to producing a high-quality conditions for singles to generally meet and connect — the venture furthermore brings internet dating alive such that hasn’t already been completed prior to.”

The real life everyday singles included when you look at the brand new on line venture come from occupations and life-style since diverse as Marines, fire fighters, performers, actors, photographers, youngsters, unmarried mothers, businesses administrators, designers, musicians plus. They run in get older from 24 to 54 — symbolizing the broad-spectrum of singles which are using the Internet in order to make an enchanting connection. The ‘significant men’ creative articles was designed and developed internally at Yahoo! and will seem throughout 2004 in Yahoo! Personals website picture taking, as well as in online advertising on Yahoo! at some other essential on-line venues.

Planning New Heights to obtain Love

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Julie Koehnen, a Los Angeles homeowner and Yahoo! Personals solitary which featured when you look at the online ‘actual men and women’ campaign, is in look of appreciate and love, or at least multiple fantastic schedules. Julie is living — and dating on Yahoo! Personals — atop a billboard along Sunset Strip in L. A. for three days inexperienced on January 7th. With her larger-than-life photo, Julie will invest their times throughout the billboard and do some searching online at Yahoo! Personals for times via a radio link with cyberspace. Each day, Julie will choose certain happy men from Yahoo! Personals to generally meet face-to-face within billboard and have a night out together above the Sunset Strip. Eligible bachelors contemplating using want to latest levels can contact their internet based at A live webcast of Julie living on billboard may also be viewed on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.

More resources for the Yahoo! Personals’ ‘Project: genuine visitors’ singles, check out hle.

About Yahoo! Personals

Yahoo! Personals was initially introduced when you look at the U.S. in 1997 and has rapidly developed to become one of several leading & most well-known online dating service readily available. This service membership supplies a large, powerful dating world in which customers can seek out, satisfy and keep in touch with many different anyone. Yahoo! Personals founded in European countries in Summer 2003 with websites in britain and Ireland (, France ( and Germany ( Also, a Personals site established for Australia and New Zealand at ( and Spanish speaking singles for the U.S. at (

Yahoo! Inc. was a respected company of comprehensive internet based goods and services to buyers and people around the world. Yahoo! will be the #1 Internet brand name globally(b) therefore the many trafficked online resort globally. Headquartered in Sunnyvale, Calif., Yahoo!’s international network consists of 25 community attributes and is also found in 13 dialects.

(a) December 2003 Yahoo! Personals study of over 2,800 singles

(b) in accordance with brand name investment Valuator, 2003

Yahoo! while the Yahoo! logo design include trademarks and/or authorized trademarks of Yahoo! Inc. All the brands is trademarks and/or registered trademarks of the particular owners.

EDITOR’S NOTE: Artwork from the advertising campaign readily available upon demand.

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